Thursday, November 25, 2010
There is a HUGE problem with the education system. It is outdated based on the Industrial Age and it needs to evolve to our generation's needs and our fast paced society. Sir Ken Robinson explains why in this amazing video illustration called Changing Education Paradigms. I believe this is my calling, and if this is yours too, let's work together to make this happen!
Thursday, July 15, 2010
1. Remarkable, creative and funny ads - You know the commercial is fictional and even somewhat ridiculous... and yet your curiosity urges you to watch it! Why?! Because it is unique and entertaining! It's nothing like those typical and boring body wash commercials we've seen before and ignored. Seeing a half naked man walk on water, then swan diving off a waterfall into a jacuzzi, which then bursts and reveals a motorbike is definitely something more interesting to watch. What's more, you can even watch the other commercials on the Old Spice YouTube channel just for kicks.
2. Got the online community talking - Through Facebook and Twitter, Old Spice has sparked so much conversation amongst the online community with lots of people voicing out their questions and ideas to the Old Spice Guy. Even though he is a fictional character, people have been so compelled to interact with him as though he was a real person! Amazing!
3. Made a human connection through YouTube - Using YouTube to upload response videos to connect with celebrities (ie. Ellen Degeneres, Ashton Kutcher, Alyssa Milano) and answer real questions from Facebook, Twitter, YouTube, and Yahoo was brilliant. Not only were the videos creatively and humorously scripted, it also felt more personal and engaging. It made people feel connected to the Old Spice brand and thus caused the videos to go viral.
With the success that Old Spice is receiving from their amazing marketing campaign, I believe that other innovative companies will follow this new trend as well. People want to feel connected, and the future of marketing rests upon being able to build that connection in a personal yet impersonal way just like Old Spice did. Even though we will no longer see the Old Spice Guy again, I'm sure he will be an icon everyone won't forget. You know you love the Old Spice Guy...
Old Spice Campaign - Could this be the best online campaign ever? | Kherize Five
13 reasons why Old Spice's new social media campaign is pure brilliance | Inkling Media
How the Old Spice videos are being made | Read Write Web
Saturday, July 3, 2010
Ninjavideo became my favorite site for four reasons. First, it was FREE! There was no registration required or any other strings attached in order to access the site. Although there were some ads I had to click through before viewing videos at times, that small inconvenience was nothing as long as I was able to watch my TV shows without interruptions. I was also able to save a lot of money by watching movies there instead of in the theaters.
Second, instant high quality (i.e HD, DVD, Blu-ray) online streaming! This feature saved me a ton of gigabytes of hard drive space and saved me a lot of time downloading torrents into my computer. Before Ninjavideo, I would spend hours downloading 350MB episodes and by the time I made it through the whole season, I would have used at least 5GB of space. Multiply that by 3 seasons (average estimate per TV show) and multiply that again by 5 TV shows (average number I would keep before deleting) and after doing the math, you can see how I always ran out of hard drive space.
Third, well organized and maintained website. Since the TV shows and movies were organized alphabetically and episodes are sorted per season, searching for a specific episode or movie was quick and easy. Also, because of Ninja's dedicated admins, the site was updated frequently and any reported bugs or broken videos were fixed within a reasonable time.
Fourth, the latest movie releases! Most new films would be in cam quality, but as time went by, I was impressed how even DVD and Blu-ray rips were eventually uploaded for maximum quality and entertainment pleasure. Seasonally, it was also fun to see movie theme packages of older movies being uploaded such as zombie movies, war movies, vampire movies, and much more.
So what's going to happen to Ninjavideo? After listening to the Ninjavideo manifesto podcast by Phara, one of the site admins, her words made me realize how capitalism and greed are causing so much social injustice and societal problems in our world today, and unfortunately, that is where piracy originated from. Ninjavideo may have been shutdown for now, but it will never die because its online community still exists all around the world. To listen to the Ninjavideo manifesto podcast click here: Part 1 Part 2.
So this blog post has been dedicated to the team at Ninjavideo. Thank you to all the admins and everyone else involved for contributing your time, money, and effort to making this such a great site... if not the best! Without you, my life wouldn't have been as fun and entertaining. I know we will see you again soon. Long live Ninja!
Thursday, June 10, 2010
Tuesday, April 20, 2010
1. Create meaning - If you focus on making money, you are bound to FAIL. The right path focuses on making meaning by empathizing, making a change by solving a problem, and making the world a better place. It's amazing to see how people are more than willing to support a cause that is beyond themselves.
2. Communities are the new currency - In any market, there are always small and large communities (on Facebook, Twitter, YouTube, etc) that share similar interests, stories, needs, and a respect for each other. As a marketer, you can either lead this community by connecting people or become part of it as an equal. You cannot simply barge in and act like a multi-billion dollar corporation and expect people to listen to all your self-promotion. I'd unfollow you on Twitter right then and there!
3. Trust and transparency - Now that people have the power to choose, you have to earn their trust in order for them to be your customer, become a Facebook fan, or subscribe to your YouTube channel. Like in any relationship, the best way earn trust is by being genuine and human. People hate talking to voice recordings, seeing automated emails, and encountering mechanized interactions. They can even smell if you're not being honest with them right through your computer screen. Focus on building the relationship first by being REAL!
4. Listen, listen, listen - If you think having the largest marketing and advertising budget is necessary to win, then you are sadly WRONG. We have all become desensitized to TV, radio, print, and web advertisements. The key is to start listening by following people's conversations on Twitter, Facebook wall posts, and YouTube comments. People are more than happy to share their opinions, issues, and suggestions in an open and non-intimidating atmosphere. All you have to do is ask.
Overall, these four lessons may seem somewhat general and may differ depending on the situation. But I believe they are the basic values that every marketer and entrepreneur needs in order to do business right. Do you agree or disagree? What else am I missing?
Sunday, April 11, 2010
It's been nearly two years since I started studying at York University for my Human Resources degree. Now I am happy to say that I will be graduating this June (hopefully) *fingers crossed*. Then the next step is to find a job related to:
- Marketing Coordinator/Associate or
- Human Resources Coordinator/Recruiter or
- Retail Store Manager/Assistant Manager or
- Store Supervisor
Sunday, April 4, 2010
Nevertheless, I still have two big questions in my mind. The first question is when exactly will the iPad be available in Canada?! Rumor has it that April 24th will be the launch day! The second question is how (or which) of the Canadian telecom companies will respond to supporting the iPad 3G model? In the US, Apple partnered with AT&T to provide unlimited data for USD$30 a month. Over here, will Apple partner up with Bell?... Or perhaps Telus? Will the pricing for unlimited data be the same too? I guess we just have be patient and see what happens! Would you consider buying an iPad?
Saturday, March 6, 2010
Now remember the time when you asked your parents about why the sky was blue? Or how could fish breathe underwater and you couldn't? We were all born with curiosity and creativity as a child, however, one problem is that we lose those instincts as we grow up due to influences from our parents, friends, and even school. Yes... even school. Sir Ken Robinson, a recognized leader in development of innovation, declares that schools kill creativity because of the standardization of grades and courses used in schools and universities today. Since public education was created to fill the needs of Industrialism, the whole purpose of education that time was to create mass produce, obedient factory workers. Unfortunately, that is still happening today in the form of office workers. Seth Godin, a well-recognized marketing guru and entrepreneur, also mentioned during his talk at the Art of Marketing Conference on March 2, 2010 that the problem of school is that it teaches us obedience and conformity. We are taught to follow orders and meet the expectations of others (i.e. your grades, professors, boss). However, in this day and age of mass layoffs and recession, it is no longer how many A's or degrees you can boast... or even how well you obey orders. But rather how creative you are in making meaning and change for others. This can be a uncomfortable and challenging to many, but in order to succeed, that's what it takes to be an artist. So are you good at following orders or... are you an artist?
Saturday, February 27, 2010
Entrepreneurs are problem solvers. We find or even make creative solutions to life’s never ending challenges. Book Hook, a book exchange club, was my solution to help students solve their challenges of buying and selling textbooks efficiently. Here's how I applied the 3 P's of Branding:
1) Promise –“Save Money. Study Better.” was the slogan I wanted Book Hook to stand for. Because textbooks were so expensive, I believed that students should save money by buying and selling used textbooks between each other rather than from the bookstore. This way they could worry less about money and focus more on their studies.
2) Personality - If Book Hook was a person, I wanted students to know that she was trustworthy, reliable, and caring. She was someone who would listen to and understand their needs. She would then do her best to help solve those needs with integrity and respect. Most importantly, she would be personal because students hate superficiality.
3) Positioning - Book Hook had to be unique from all the other clubs and book exchange websites/services available. First, in order to recruit highly motivated, creative, and committed members, club membership had to be exclusive. Second, club activities and events had to adjust around students' academic life and class schedules. Last but most importantly, by providing an efficient book exchange service that used a real-time database and user-friendly website.
Friday, February 19, 2010
1) Promise - This is the solution you are offering to life's challenges. It involves combining your passion towards solving an unsatisfied need in the marketplace. It is NOT about you.
2) Personality - This shows how you deliver on your promise and stay committed to it. Are you consistent?
3) Position - This is the X factor that makes you unique and remarkable compared to everyone else. You MUST stand out!
The 3P's are may seem quite basic to marketing... but that's exactly why they are fundamental. Branding may seem easy, but it is not as simple as switching ON a light switch... it's an ongoing process. I believe they act as a strategic compass to guide you into creating something amazing as you travel the rough and narrow road to success. In my next post, I will talk about my 3P's for Book Hook, a student book exchange club I created, and how we are starting a movement to change students' ideas about used textbooks.
Thursday, February 11, 2010
Tuesday, February 2, 2010
- Peter Aceto, President of ING Bank Canada
- Noel Biderman, President of Ashley Madison
- Bryan Segal, VP of comScore
- Idan Cohen, Founder of Boxee.tv
- Alyson Walker, Senior Manager of CTV Olympics
Being a social media addict and entrepreneur, I absolutely loved each of their talks because of my constant craving for the latest social media trends and business industry news that I can add to my personal knowledge and experience. The key difference between these speakers and school was that everything they shared were all real and practical. In contrast, school is just too theoretical, conceptual and boooring. Now you know why I always had trouble paying attention in class.
So during the event, I also took the time to network with people. I exchanged business cards and information with two people (I prefer not to mention their names without their permission). The first was a nice gentleman who was the Community Manager at Techvibes.com and the second was a very friendly lady who was a social media marketing consultant and entrepreneur for Space Race, a digital strategy consultancy. It was really great to learn from their experiences and share ideas. After the event, I was able to introduce myself to Eli Singer, the Founder of Entrinsic.com, the social media communications agency that created CaseCamp. Networking is cool eh?
Sunday, January 31, 2010
Monday, January 25, 2010
I have two main sources of information. The first is Alltop. It's like "an online magazine rack" that collects and compiles many of the best stories, blogs, and websites about any of your interested topics such as fashion, sports, blogging, marketing, and much more. Thank you Guy Kawasaki for making Alltop! Your site has changed my life by opening my mind to the vast information I've been missing out on all this time! FYI, as I'm writing this, he has over 209,500 followers on Twitter!
Now my second source of information is Twitter via TweetDeck. It's a Twitter client program that allows you to easily use, manage, and monitor your Twitter account without having to go to your Twitter website. I absolutely love it because I can easily track the Tweets of the people I'm following, track hashtags and keywords of topics I like, reply to Tweets, make Retweets, and follow new people all in one place! Plus, I can also track and update my Facebook and LinkedIn accounts through here too! Talk about multi-tasking! What's cool is that you receive instant updates that pop up on your screen every time someone posts a new Tweet or even Facebook status/news update. It's fantastic! TweetDeck gives me the ability to receive and find the latest topics about whatever I'm interested in! It's so much better than the reading or watching the traditional news!
Well, I'm very excited about blogging this week! I have a list of over 20 topics that I found interesting and inspiring to write about. Yey!
Wednesday, January 20, 2010
Saturday, January 16, 2010
As for the book fair, I was really impressed how we set up four "stations" - 1) sign up station 2) book wrap station 3) logo station and 4) books recommended station. Obviously, the first station was to have students sign their name and email and to introduce or assist them with our website and Facebook group. The second station was to wrap the any books with our plastic and sticker. The third station was a market survey for students to choose their favorite logo. Lastly, the fourth station was to display and view any other non-academic, informative books and some textbooks for sale.
For the next book fair, we really need to plan better. First, we have to do it during the first week of classes on either Monday, Tuesday or Wednesday. Friday's are no good since most students don't have class or work. I would really like to see an actual fair with actual stacks of books. I'm not really sure how that will happen, but I think that's what students were looking for. Second, I have to promote the fair a week in advance on Facebook wall, mass message, blog, and word-of-mouth. Third, I should reserve the Student Centre Room 307 since it's bigger and more spacious.
I wonder what else do I need to consider...
Wednesday, January 13, 2010
In another note, today I will be continuing my market survey for the new logos from where I left off on Tuesday. So far... a lot of people, girls in particular, like the color blue! I wonder why...
Monday, January 11, 2010
Second, I joined SurveyMonkey, its a free online survey site. I plan to use this service for asking students their opinions and ideas related to books exchange, classes, courses, and other academic related topics. I will check it out again soon.
Third, I created an account at HootSuite and I must say it is such a convenient service that allows me to control all my social networking sites: Twitter, Facebook, and LinkedIn so far all in one website. It is neat and well organized too. So I'm really excited to play around with it some more.
Fourth, I found an excellent blog article by Louis Gray called 10 Pointers for Generating Traffic to Your Blog. Two of his points that stuck with me were: "Quality content is key" and "Be a two-way blogger". My ultimate goal for the Book Hook blog and even my own blog is to share informative, original and interesting topics that will attract people to come back for more. I also need to start commenting on other people's blogs and add valuable comments to the online communities and conversations on Twitter and other sites. What else can I do to become better?
Saturday, January 9, 2010
It's such a great feeling to clean my room. It's that same good feeling I get after clicking the Refresh button on my browser. I've had too much paper, books, and clutter that needed to either be thrown out or sorted properly. Now I finally have more visible space on my tables while everything is neatly arranged. I guess it's because of my OCD personality.
I made something cool as well. I had a problem... I really needed a container to store all the business cards I collected from people over time. So I thought to myself... "What can I use?". As I searched in and around my room, I found the Kodak box of my camcorder... Then the idea hit me! Aha!. The box was perfect in size, about 8 x 6 x 4 inch, and I was able to fit all my cards, my extra spare change of coins, and other little accessories and medications all together into one place. I feel really proud of myself because not only did I remove all the clutter from my side table, but everything is all organized now! Yey!
Now as for digital cleaning, I added a new app called Symplaris Blogcast that links this blog to my Facebook profile. I also found a great site called Listorious and there I was able to find a whole list of entrepreneurs to follow on Twitter! Yey! From there I was able to find and make an account at PartnerUp and Startup School. I think they're great sites for entrepreneurs. I will look into those sites later. Right now, I'm in the process of adding Google Analytics to this blog. Searching and reading online now...
I also added and edited information on Youtube, and then linked my account to Facebook and Twitter now. However, I can't seem to add Blogger to the My Blog section for some reason. I'll have to try it again later.
I wonder what other great websites I can find today? Also, should I make an account on LinkedIn? It's tempting...
Friday, January 8, 2010
Wednesday, January 6, 2010
One solution I thought of was to use the the Zoho form instead of the physical sign-up form. This way I will be sure the get their emails down correctly. However, problem with this is that students type slow and it can be a hassle with switching tabs in the browser. This is the most cost effective method I can think of so far.
Another solution would be to create another sign-up form with little boxes to write down a letter. This way we can see each letter of a person's name and email more legibly. Problem with this is that its time consuming to make this template and we need it tomorrow! Printing is easy but I want to save paper as much as possible. Sorry trees...
Aha! Why don't I just tell them to write clearly! Like duh! How could I be so stupid! I guess I just needed to clear my head for a while. But again this is just a temporary solution. I need to think of something that's better. But what?
Tuesday, January 5, 2010
Monday, January 4, 2010
Sunday, January 3, 2010
Saturday, January 2, 2010
1) Write my blog every day about what I've learned, thought or plan to do
2) Read a good, educational book for at least 15 minutes every day
3) Commit to doing two exposures a day for my PPL business (this is a tough one, but I must do it)
4) Commit to listening to Tony Robbins and doing the exercises in the audio tape every day
5) Play badminton or other sport for at least 2 hours or jog for at least 30 minutes a week
6) Make at least one new friend a week
7) Call Michael every last Sunday of the month
8) Stop eating junk food like chips and pop corn... period.
That's what I can think of for now.